.app vs .business
A detailed comparison of .app and .business domain extensions — pricing, features, and best use cases.
Our Verdict
.app is the more affordable option, while .app is trending upward. Choose .app for mobile apps, or .business for b2b companies.
| Feature | .app | .business |
|---|---|---|
| Registration Price | $14.99/yr | $24.99/yr |
| Year Introduced | 2018 | 2014 |
| HTTPS Required | Yes | No |
| Est. Registrations | 1M+ | 100K+ |
| Growth Trend | Rising | Stable |
| Registry | Google Registry | Donuts |
| Name Availability | High | High |
.app Advantages & Disadvantages
Advantages
- HTTPS required (built-in security)
- Clear application association
- Google-backed registry
- Good name availability
Disadvantages
- Must configure SSL (no plain HTTP)
- Less recognized than .com or .io
- Google registry — single company dependency
.business Advantages & Disadvantages
Advantages
- Clear professional association
- Excellent name availability
- No registration restrictions
Disadvantages
- Long TLD (8 characters)
- Low recognition compared to .com
- Higher pricing for less value
.app Best For
- Mobile apps
- Web applications
- SaaS products
- PWAs
- Software companies
.business Best For
- B2B companies
- Consulting firms
- Professional services
- Corporate websites
Frequently Asked Questions
Why does .app require HTTPS?
.app is included in the HSTS preload list, which means browsers enforce HTTPS for all .app domains. This was a deliberate security decision by Google Registry to make the entire TLD more secure by default.
Is .app good for mobile app landing pages?
Yes, .app is ideal for mobile app landing pages. The extension immediately signals to visitors that they're visiting a software product's website, and the required HTTPS ensures a secure experience.
Is .business worth it?
.business can work for companies that want a descriptive domain, but most businesses are better served by .com or a shorter alternative. The length of the TLD can make domains less memorable.
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