.app vs .store
A detailed comparison of .app and .store domain extensions — pricing, features, and best use cases.
Our Verdict
.app is the more affordable option, while .app is trending upward. Choose .app for mobile apps, or .store for e-commerce stores.
| Feature | .app | .store |
|---|---|---|
| Registration Price | $14.99/yr | $49.99/yr |
| Year Introduced | 2018 | 2016 |
| HTTPS Required | Yes | No |
| Est. Registrations | 1M+ | 500K+ |
| Growth Trend | Rising | Stable |
| Registry | Google Registry | Radix |
| Name Availability | High | High |
.app Advantages & Disadvantages
Advantages
- HTTPS required (built-in security)
- Clear application association
- Google-backed registry
- Good name availability
Disadvantages
- Must configure SSL (no plain HTTP)
- Less recognized than .com or .io
- Google registry — single company dependency
.store Advantages & Disadvantages
Advantages
- Clear e-commerce association
- Excellent name availability
- Memorable for online shops
- Works globally across languages
Disadvantages
- Higher registration price ($30-50/year)
- Limited to retail/commerce use case
- Less brand recognition than .com
.app Best For
- Mobile apps
- Web applications
- SaaS products
- PWAs
- Software companies
.store Best For
- E-commerce stores
- Online retailers
- DTC brands
- Marketplace sellers
- Retail businesses
Frequently Asked Questions
Why does .app require HTTPS?
.app is included in the HSTS preload list, which means browsers enforce HTTPS for all .app domains. This was a deliberate security decision by Google Registry to make the entire TLD more secure by default.
Is .app good for mobile app landing pages?
Yes, .app is ideal for mobile app landing pages. The extension immediately signals to visitors that they're visiting a software product's website, and the required HTTPS ensures a secure experience.
Is .store good for an online shop?
Yes, .store is one of the best TLDs for e-commerce businesses. It clearly communicates your site's purpose and often allows you to secure a shorter, more brandable domain name than you'd find in .com.
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