.io vs .store
A detailed comparison of .io and .store domain extensions — pricing, features, and best use cases.
Our Verdict
.io is the more affordable option, while .io is trending upward. Choose .io for tech startups, or .store for e-commerce stores.
| Feature | .io | .store |
|---|---|---|
| Registration Price | $39.99/yr | $49.99/yr |
| Year Introduced | 1997 | 2016 |
| HTTPS Required | No | No |
| Est. Registrations | 2M+ | 500K+ |
| Growth Trend | Rising | Stable |
| Registry | Internet Computer Bureau | Radix |
| Name Availability | Medium | High |
.io Advantages & Disadvantages
Advantages
- Strong tech brand association
- Better name availability than .com
- Short and memorable
- I/O computing connection
Disadvantages
- Premium pricing ($30-50/year)
- Country code controversy (BIOT)
- Not ideal for non-tech businesses
.store Advantages & Disadvantages
Advantages
- Clear e-commerce association
- Excellent name availability
- Memorable for online shops
- Works globally across languages
Disadvantages
- Higher registration price ($30-50/year)
- Limited to retail/commerce use case
- Less brand recognition than .com
.io Best For
- Tech startups
- SaaS products
- Developer tools
- API platforms
- Open-source projects
.store Best For
- E-commerce stores
- Online retailers
- DTC brands
- Marketplace sellers
- Retail businesses
Frequently Asked Questions
Is .io good for startups?
Yes, .io is widely accepted and even preferred in the startup ecosystem. Tech investors, developers, and early adopters recognize .io as a legitimate, modern domain choice. Many successful companies use .io domains.
Is .io good for SEO?
Google treats .io as a generic TLD for search purposes, not as a country code. This means .io domains are not geo-targeted and can rank globally, making them excellent for international SaaS products.
Is .store good for an online shop?
Yes, .store is one of the best TLDs for e-commerce businesses. It clearly communicates your site's purpose and often allows you to secure a shorter, more brandable domain name than you'd find in .com.
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