.app vs .org
A detailed comparison of .app and .org domain extensions — pricing, features, and best use cases.
Our Verdict
.org is the more affordable option, while .app is trending upward. Choose .app for mobile apps, or .org for non-profit organizations.
| Feature | .app | .org |
|---|---|---|
| Registration Price | $14.99/yr | $11.99/yr |
| Year Introduced | 2018 | 1985 |
| HTTPS Required | Yes | No |
| Est. Registrations | 1M+ | 10M+ |
| Growth Trend | Rising | Stable |
| Registry | Google Registry | Public Interest Registry (PIR) |
| Name Availability | High | Medium |
.app Advantages & Disadvantages
Advantages
- HTTPS required (built-in security)
- Clear application association
- Google-backed registry
- Good name availability
Disadvantages
- Must configure SSL (no plain HTTP)
- Less recognized than .com or .io
- Google registry — single company dependency
.org Advantages & Disadvantages
Advantages
- Strong trust signal for organizations
- Deeply associated with non-profit and community work
- Good availability of quality names
- Affordable pricing
Disadvantages
- Not ideal for commercial businesses
- May create wrong impression if used commercially
- Less intuitive for general consumer sites
.app Best For
- Mobile apps
- Web applications
- SaaS products
- PWAs
- Software companies
.org Best For
- Non-profit organizations
- Open-source projects
- Community groups
- Educational initiatives
- Advocacy organizations
Frequently Asked Questions
Why does .app require HTTPS?
.app is included in the HSTS preload list, which means browsers enforce HTTPS for all .app domains. This was a deliberate security decision by Google Registry to make the entire TLD more secure by default.
Is .app good for mobile app landing pages?
Yes, .app is ideal for mobile app landing pages. The extension immediately signals to visitors that they're visiting a software product's website, and the required HTTPS ensures a secure experience.
Can anyone register a .org domain?
Yes, .org domains are open to anyone. There are no restrictions on who can register or what it can be used for, though it's traditionally associated with non-profit and community organizations.
Is .org good for SEO?
Google treats all TLDs equally for ranking purposes. A .org domain will rank based on content quality, not the extension itself. However, .org can improve click-through rates for organization-related searches due to user trust.
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