.app vs .photo
A detailed comparison of .app and .photo domain extensions — pricing, features, and best use cases.
Our Verdict
.app is the more affordable option, while .app is trending upward. Choose .app for mobile apps, or .photo for photographers.
| Feature | .app | .photo |
|---|---|---|
| Registration Price | $14.99/yr | $29.99/yr |
| Year Introduced | 2018 | 2014 |
| HTTPS Required | Yes | No |
| Est. Registrations | 1M+ | 50K+ |
| Growth Trend | Rising | Stable |
| Registry | Google Registry | Uniregistry |
| Name Availability | High | High |
.app Advantages & Disadvantages
Advantages
- HTTPS required (built-in security)
- Clear application association
- Google-backed registry
- Good name availability
Disadvantages
- Must configure SSL (no plain HTTP)
- Less recognized than .com or .io
- Google registry — single company dependency
.photo Advantages & Disadvantages
Advantages
- Clear photography association
- Excellent availability
- Professional-looking URLs
Disadvantages
- Higher pricing ($25-35/year)
- Very narrow niche
- Low recognition outside photography
.app Best For
- Mobile apps
- Web applications
- SaaS products
- PWAs
- Software companies
.photo Best For
- Photographers
- Photo studios
- Photography services
- Photo sharing platforms
Frequently Asked Questions
Why does .app require HTTPS?
.app is included in the HSTS preload list, which means browsers enforce HTTPS for all .app domains. This was a deliberate security decision by Google Registry to make the entire TLD more secure by default.
Is .app good for mobile app landing pages?
Yes, .app is ideal for mobile app landing pages. The extension immediately signals to visitors that they're visiting a software product's website, and the required HTTPS ensures a secure experience.
Is .photo good for a photography business?
Yes, .photo is a great choice for photography businesses. A domain like 'yourname.photo' is memorable, professional, and clearly communicates your services.
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