.app vs .shop
A detailed comparison of .app and .shop domain extensions — pricing, features, and best use cases.
Our Verdict
.app is the more affordable option, while .app is trending upward. Choose .app for mobile apps, or .shop for online shops.
| Feature | .app | .shop |
|---|---|---|
| Registration Price | $14.99/yr | $34.99/yr |
| Year Introduced | 2018 | 2016 |
| HTTPS Required | Yes | No |
| Est. Registrations | 1M+ | 700K+ |
| Growth Trend | Rising | Stable |
| Registry | Google Registry | GMO Registry |
| Name Availability | High | High |
.app Advantages & Disadvantages
Advantages
- HTTPS required (built-in security)
- Clear application association
- Google-backed registry
- Good name availability
Disadvantages
- Must configure SSL (no plain HTTP)
- Less recognized than .com or .io
- Google registry — single company dependency
.shop Advantages & Disadvantages
Advantages
- Universally understood
- International appeal
- More affordable than .store
- Good availability
Disadvantages
- Less established than .com
- Competes with .store for same audience
- Some registrars charge premium renewal
.app Best For
- Mobile apps
- Web applications
- SaaS products
- PWAs
- Software companies
.shop Best For
- Online shops
- Small businesses
- International retailers
- Boutique stores
- Artisan sellers
Frequently Asked Questions
Why does .app require HTTPS?
.app is included in the HSTS preload list, which means browsers enforce HTTPS for all .app domains. This was a deliberate security decision by Google Registry to make the entire TLD more secure by default.
Is .app good for mobile app landing pages?
Yes, .app is ideal for mobile app landing pages. The extension immediately signals to visitors that they're visiting a software product's website, and the required HTTPS ensures a secure experience.
What is the difference between .shop and .store?
.shop and .store are both e-commerce TLDs. .shop tends to be cheaper and has stronger international recognition, while .store implies a larger retail operation. Both are valid choices for online sellers.
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