.dev vs .store
A detailed comparison of .dev and .store domain extensions — pricing, features, and best use cases.
Our Verdict
.dev is the more affordable option, while .dev is trending upward. Choose .dev for developer portfolios, or .store for e-commerce stores.
| Feature | .dev | .store |
|---|---|---|
| Registration Price | $12.99/yr | $49.99/yr |
| Year Introduced | 2019 | 2016 |
| HTTPS Required | Yes | No |
| Est. Registrations | 800K+ | 500K+ |
| Growth Trend | Rising | Stable |
| Registry | Google Registry | Radix |
| Name Availability | High | High |
.dev Advantages & Disadvantages
Advantages
- HTTPS required (security by default)
- Strong developer community association
- Affordable pricing ($12-15/year)
- Good name availability
Disadvantages
- Must configure SSL
- Narrow audience association
- Less brand recognition outside tech
.store Advantages & Disadvantages
Advantages
- Clear e-commerce association
- Excellent name availability
- Memorable for online shops
- Works globally across languages
Disadvantages
- Higher registration price ($30-50/year)
- Limited to retail/commerce use case
- Less brand recognition than .com
.dev Best For
- Developer portfolios
- Programming projects
- Documentation sites
- Dev tools
- Tech blogs
.store Best For
- E-commerce stores
- Online retailers
- DTC brands
- Marketplace sellers
- Retail businesses
Frequently Asked Questions
Should developers use .dev for their portfolio?
Yes, .dev is an excellent choice for developer portfolios. It immediately signals your technical identity and is well-recognized in the tech hiring community. Plus, it's affordable at $12-15/year.
Is .dev better than .io for developers?
.dev is typically better for developer-focused sites like portfolios and documentation. It's cheaper ($12-15/year vs $30-50/year for .io), more specific to the developer audience, and has built-in HTTPS security.
Is .store good for an online shop?
Yes, .store is one of the best TLDs for e-commerce businesses. It clearly communicates your site's purpose and often allows you to secure a shorter, more brandable domain name than you'd find in .com.
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